‘Adapt or Die’: Jade Tree’s Darren Walters on Running a Major Indie for 15 Years

Billboard article on Jade Tree

‘Adapt or Die’: Jade Tree’s Darren Walters on Running a Major Indie for 15 Years 

As a high schooler in the late ’90s, the punk-aligned but never pigeonholed label Jade Tree loomed large in my world. So imagine my excitement last week when a report said the label had returned from a hiatus I wasn’t aware of. After reaching out to the label’s heads, however, I found out that that wasn’t the case. At all. Here, Darren Walters explains how his artful label has weathered the beating that the new music industry paradigm gave his label.

[Continue reading at Billboard]